I’m a product and user experience designer who also has a deep interest in software product management. I work at the intersection of design and technology, and I love using my designer’s mind to use technology for the benefit of people. I’m currently a consultant, working with Fortune 500 companies to infuse user-centered design and lean product management into the work of agile software development teams.

What I've been doing lately:

Design Practice Lead at Pivotal (October 2018 - present)

I consult with design, product management, and software engineering leaders to establish and grow modern software teams in enterprise organizations. Working with my clients and fellow Pivotal team members, I:

  • Deliver and facilitate workshops on Product Design, Product Management, Balanced Teams, and other topics related to software product development and team organization

  • Establish objectives, goals, and outcomes for digital transformation initiatives

  • Develop organizational structures and cultures of agile teams, focusing on growing design and product management capabilities

  • Help teams assess capabilities and gaps, and develop plans for growth

  • Mentor and teach designers and product managers

Leader of IxDA Louisville (October 2015 - July 2019)

  • Co-organized the Digital Inclusion Design Jam with fellow IxDA Louisville leaders and Louisville Metro Government

  • Alongside my fellow leads, coordinate monthly meetups

  • Manage sponsorships and logistics

  • Serve as a community leader and connector for a group of over 600 members

Product Manager at Humana's Digital Experience Center  (May 2015 - October 2018)

  • Launched over a dozen software products, including customer-facing, B2B, and employee-facing

  • Participated in hundreds of user research sessions and usability tests

  • Conduct workshops on Product Management 101, Design Studios, Stakeholder Mapping, Customer Journey Mapping and Assumptions

  • Train other teams on user research and usability testing techniques

  • Provide internal consulting services on lean startup, agile software development, test-driven development, continuous integration, human-centered design, usability testing, user research, and business model design

  • Manage backlogs and roadmaps, and report product progress to stakeholders, including C-suite leadership

  • Key member of the recruiting team for Product Management and Design roles, supplementary interviewer for Engineering roles

  • Product Manager for Personify, an internal enterprise tool for documenting and sharing user research findings - this tool has become a catalyst for design within the IT organization, resulting in teams conducting user research for the first time and investing in design as part of their process

  • Contributed to development of design principles and design system

  • Organized weekly tech talks for 60+ Humana associates on design, product management, engineering, and innovation, with internal and external speakers

Design Community Involvement

  • Speaking at local, national, and international events on topics related to the intersection of Design and Product Management (see Speaking list in sidebar)

  • Mentoring University of Louisville seniors in the Graphic Design program, both in 1:1 mentoring relationships and as a guest lecturer and setting up an internship pipeline between UofL and Humana

  • Co-Chair of Midwest UX conference in 2016

Designer at Humana (2012 - 2015)

  • Full-stack web design: user experience, interaction design, visual design, and HTML/CSS

  • Facilitated over 100 user research and usability testing sessions

  • Strong interdisciplinary collaboration with product managers, software engineers, stakeholders and design leadership

  • Designed Humana's first Apple Watch App, Cue by Humana

  • Managed the digital style guide, an early design system for consumer-facing web applications: participated in leadership meetings to discuss guide updates, made updates in code, and handled communication of guide updates to the internal design community

  • Key member of recruiting team for designers

  • Lead designer for 2 lines of business


Early in my career, I worked primarily as a graphic designer in the marketing business. I was in the marketing department of a veterinary equipment distributor, a lead for CafePress retail stores, and a graphic designer for a marketing agency focused on the hospitality industry. I've also done freelance design since college. I pride myself on my multidisciplinary design skills - from logos and business cards, to interaction design, to customer experience design. View my resume for a more detailed timeline and work history. 

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@beckulah • LinkedIn • portfolio



Making Magic with Cross-Disciplinary Collaboration

Making the Jump from Design to Product

  • at Agile on the Beach, July 2018

  • also presented at meetups in Dayton, Louisville, and Cincinnati

Putting the User Back in User Stories (Apr 2017)

Guest Lecturer at University of Louisville in 2017, 2018, 2019


Product Management for Designers


Bachelor of Fine Arts
Communication Arts & Design
University of Louisville
2006 magna cum laude